Tourism and Events Queensland (TEQ) is a new organisation formed from Tourism Queensland and Events Queensland. TEQ is the Queensland Government's lead marketing, promotion, experience development and major events agency for tourism and events.

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TEQ coordinates marketing and promotional strategies and experience and destination development strategies in partnership with RTOs.

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TEQ also supports a broad range of events from major international tournaments to small community run festivals. Through the TEQ Regional Development Program, TEQ strategically invests in events that have the potential to drive visitors to their area and support local business.

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The drive market is the backbone of tourism in Queensland, with every region dependent on this market for visitation. The major source of travellers for the domestic Queensland short break drive market is from the South East Queensland region, however every destination relies on the short break (four-hour drive market). Therefore marketing is crucial for portraying destinations and experiences to attract drive visitors.