Brisbane offers a diverse set of options for entertainment and activities, and relies on this for the target markets they have outlined within the destinations tourism strategy. This destination attracts a wide range of travelers  types, but most commonly focuses on  local and regional travelers, as well as a predominant focus on Asian travelers. This focus underscores the importance placed on the immediate region as  the visitor action plan intends to draw in $8.4 billion by the year 2020. The categories identified by this tourism strategy are:

"International, Regional and Business Travelers".